Follow the decisions
When privacy, ethics and making a living pull in different directions, I walk through the trade-off and what I picked.
AnalogxAlpha, by Max
Local-first, privacy-first tools for families.
I'm Max, a dad and a systems person. I build tools that keep your data on your own devices, and I share the decisions behind them: what I chose, what I gave up, and why.
Decision
Privacy, ethics or income?
The trade-off, walked through, and what I picked.
Build
Family apps, from first sketch to launch
Tools that keep your data on your own devices.
Experiment
Sorting screenshots, cataloguing a house
Everyday problems, tackled with AI models on my own hardware.
Decisions, builds and experiments
Three things land in your inbox when there is something worth saying.
See the builds
Apps and tools for families that keep your data on your own devices, from first sketch to launch.
Try the experiments
Everyday problems, like sorting screenshots or cataloguing a house, tackled with AI models that run on my own hardware.
Who's behind AnalogxAlpha
Two decades in enterprise systems, across aerospace, supply chain and HR technology, taught me how complicated systems fail. I'm using that to build simpler ones for my own family, and for two sons who will grow up with all of it.
AnalogAlpha